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The textile printing market is growing quickly. The significant trends such as increasing purchasing capability, growing population and rapidly changing fashion trends are the key drivers for growth in the textile printing market. By 2024, the global production of printed textiles is expected to reach 37.3 billion sq. meters. Digital textile printing is predicted to account for 5-10% of the market by 2024. The time to market is under immense pressure for textile printing firms, as well as efficiency, flexibility, quicker sampling, increased print speeds and design. The market needs to explore other methods of printing on fabric in order to achieve these goals.
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There are a few major players on the digital textile printing industry:
- Aeoon Technologies GmbH, Austria
- d.gen (South Korea)
- Konica Minolta Business Solutions India Private Limited (Japan)
- Mimaki Engineering Co. Ltd. (Japan)
- Mutoh Holdings Co. Ltd.
- Ricoh (Japan),
- DuPont (US).
- Electronics For Imaging, Inc.
- Huntsman International LLC, US
Digital Textile Printing Market Dynamics
- High resolution, fine patterns with flexibility
In digital textile printing use the combination of unlimited colour, these digital printer are not limited to a maximum amount of rotary screens. Comparing digital textile printing to rotary screen, it takes up less space. Furthermore, it uses less ink and power Digital textile printing doesn’t require water for sublimation. All of these factors reduce the cost, which is what drives the market.
- Fast fashion is a major cause of the rise in demand for clothing
The growing demand for “fast fashion” products due to changing the behaviour of consumers, faster adaptability, rapid urbanization, and increasing disposable income and reduced time span of fashion designs are anticipated to drive the demand for digital textile printing solutions in the apparel and garment sector.
- Demand for packaging is on the rise
Digital textile printing technology is used in the packaging sector for grading, identification, labelling, branding, and a variety of packaging solutions. Digital textile printing and the technologies that support it are improving and expanding.
In comparison to conventional printing techniques, such as offset printing and solid ink print, digital printing is a more environmentally friendly option. The digital textile market is experiencing an increase in demand for digital printing due to the focus on cost-effective printing and green printing. Furthermore, an increase in the new emerging market and new strategic collaborations will also act as market drivers, which will further increase the useful opportunities for the market’s growth rate.
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The digital textile printers are much more expensive than conventional machines. This is because of the total cost of ownership including operator, service costs, water, energy and ink. Digital textile printing costs more than conventional printing. The one meter of fabric of digital textile printing is roughly 1.5X more expensive as compared to traditional printing. To operate a digital printing machine, you need to be a professional. So, these are the major market restrains that will obstruct the market’s growth rate.
COVID-19 Impact of Digital Textile Printing Market
Many countries have implemented lockdowns to force consumers to remain indoors due to the COVID-19 outbreak. This affected the signage and fashion industry and drastically declined the product’s demand. The epidemic has had a huge impact on many display graphics businesses. As the situation began to normalize, demand for more modern fabrics increased. Digital printing’s ability to reduce cycle times allowed digitally-printed textiles to outperform the textile market overall during the pandemic.
Global Digital Textile Printing Market Overview
- Roll to Roll Process
- DTG Process
- Clothing and Apparel
- Soft Signage
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