Epson’s Textile Printing Breakthroughs and Future Vision
By Satyajeet Satpathy, Director, Gross sales & Advertising and marketing, Epson India Pvt. Ltd.
Within the realm of textile printing, Epson India has stood as a beacon of innovation, addressing challenges and embracing alternatives. Our unique dialog with Mr. Satyajeet Satpathy, Director Gross sales and Advertising and marketing at Epson India, delves into the corporate’s efficiency, revolutionary options, and impressive future endeavors.
Mr. Satpathy displays on Epson’s 2023 journey, characterizing it as a combined 12 months globally, particularly in developed economies, whereas India skilled sturdy progress. With a FY 2022 turnover of Rs 2,191 Crores, the 12 months 2023 witnessed a commendable 16% progress, spanning various segments like Inkjet Printers, Projectors, Robots, and notably, Textile Printers, buoyed by heightened consciousness of digital textile printing advantages.
Textile Printing Options
Delving into Epson’s choices for the textile and attire trade, Mr. Satpathy outlines three key options:
Dye Sublimation: Preferrred for quick trend, house décor, sportswear, and gentle signage, this switch printing expertise is designed for polyester materials. Working with a dry expertise that eliminates water utilization, it has grow to be integral in Surat’s quick trend cloth printing.
Direct-to-Garment: Catering to on-demand printing firms, this expertise prints straight on completed clothes like T-shirts and hoodies, suitable with dyed and white materials. It seamlessly enhances analog expertise and aligns with the dynamics of e-commerce and drop cargo markets.
Direct-to-Cloth: Facilitating direct printing on varied cloth sorts utilizing particular inks for various supplies, this expertise fits textile processing and printing mills. It’s notably efficient for intricate design printing and brief to medium run size jobs, resembling analog screen-printing post-processing.
New Merchandise and Improvements
The 12 months 2023 witnessed the launch of cutting-edge merchandise throughout classes:
Dye Sublimation: The SC-F6430, in 44″ dimension with 4-color choices, and the F6430H in 6-color choices, particularly designed for sportswear and quick trend printing necessities.
Direct-to-Garment: The SC-F2230 printer with a printing dimension of 16″x20″, catering to on-demand printing firms with a month-to-month quantity of round 1000 items.
Direct-to-Cloth: Progressive additions showcased on the ITMA exhibition, together with the ML13000, an In-line pre/post-treatment pigment ink printer, the ML16000 HY, a hybrid printer able to printing varied inks on dyed cloth, the ML24000 with the widest coloration gamut, and the Twin channel ML32000, offering versatility for all kinds of materials. The ML8000 REAC introduces a Reactive + Acid ink mixture, facilitating the printing of pure and polyamide materials.
Digital Evolution: Acknowledging the generational shift in the direction of digital printing, Mr. Satpathy observes the growing transition from analog to digital printers, particularly for medium and short-run jobs. Recognizing the swift evolution of trend tendencies and the pursuit of restricted stock by manufacturers, Epson is actively contributing to this shift. Leveraging its direct gross sales and help infrastructure, Epson positions itself as the only model manufacturing all key parts – printer, print head, ink, and software program. The Textile Answer Centre in Bangalore additional enhances buyer engagement via demonstrations, trials, and sampling.
Epson’s Holistic Method
In a fiercely aggressive Textile Printing Machine section, Mr. Satpathy emphasizes the distinctive benefits that make Epson stand out. Epson supplies a whole resolution, manufacturing key parts in-house, from printing to pre-treatment and post-treatment. This holistic strategy serves as a major benefit. The Textile Answer Centre operates as a central hub, providing tailor-made consultations to deal with particular challenges confronted by prospects. Epson takes a customer-centric strategy, understanding the nuances of every consumer’s considerations. In contrast to partaking in direct competitors solely primarily based on pricing, Epson focuses on offering the absolute best options, aiming to help prospects confidently transition from analog to digital printing. Epson performs a pivotal position in facilitating this transformative journey.
Indian Market
Addressing Epson’s presence within the Indian market, Mr. Satpathy clarifies that Epson India doesn’t manufacture printers regionally. As an alternative, it imports completed items from Epson, Japan. Epson India is primarily engaged within the gross sales, advertising, and servicing of those imported merchandise. Leveraging a strong infrastructure constructed over three a long time, Epson India performs a vital position in delivering Epson’s cutting-edge options to the Indian market.
Epson boasts a powerful presence in cloth, attire, and residential textile segments. The earlier 12 months witnessed exceptional digital printing achievements, with 1.2 crore meters digitally printed on Epson direct-to-garment printers and over 24 crore meters utilizing Epson dye sublimation printers. These numbers mirror exponential progress as extra customers embrace Epson’s revolutionary merchandise.
Service and availability of spare elements are paramount to any machine provider’s success. Epson stands out by providing a complete annual upkeep contract, inclusive of boards and print heads—the one firm to take action in India. The important thing promoting level for Epson is its sturdy service infrastructure, that includes 15 warehouses throughout India for sooner response to buyer necessities. Furthermore, Epson leverages expertise by providing distant diagnostics to make sure most machine uptime for purchasers.
Championing Sustainability
Within the period of stringent sustainability norms, Epson leads the best way in supporting prospects to realize their sustainability targets. Gaining management over water utilization, Epson’s third-generation pigment inks present a large coloration gamut and wonderful fastness. These inks meet the important thing necessities for purchasers aiming to scale up their companies sustainably. Epson actively expands its pigment ink options in varied segments, together with house décor, males’s shirts/trend, and youngsters put on.
Outlook
As India marches in the direction of changing into a USD 5 Trillion financial system, with important investments anticipated in manufacturing, the textile trade is poised to be a pivotal participant on this progress. Epson anticipates bullish progress within the Indian textile trade, with projections indicating $250 billion in textile manufacturing and $100 billion in exports by 2030, contributing 5% to GDP. As India goals to grow to be a prime world exporter and contribute over 10% to world textile manufacturing by 2030, Epson foresees immense alternatives within the digital printing market. With a projected progress trajectory of 13.0% between 2023 and 2033, Epson aligns itself with the burgeoning sustainable trend market and the customized clothes market led by e-commerce. Epson’s dedication to introducing new merchandise frequently goals to supply high-quality printing, effectivity, ease of use, and a decreased environmental affect, aligning with the trade’s evolving wants.
Epson’s progress within the Indian marketplace for textile printers has been formidable since actively selling dye sublimation textile printers in 2013. At present holding a considerable 42% market share in dye sublimation and a rising 6% market share in direct-to-fabric merchandise, Epson charts an formidable future. Strategic progress plans purpose for a minimal 30% market share in direct-to-fabric printers by 2028, sustaining and increasing market share in dye sublimation, and securing a 40% market share in direct-to-garment printers by 2028. These targets align with Epson’s anticipation of attaining a strong 20% Compound Annual Development Price (CAGR) over the following 5 years, guaranteeing Epson’s pivotal position in shaping the way forward for textile printing in India.
