Etro to Go Coed at Milan Fashion Week, Launch New Men’s Tailoring Line – WWD

TWO WAYS: Betting large on menswear whereas going coed — at Etro, each methods are doable. The corporate stated Monday it’s launching a brand new males’s line whereas its subsequent runway present can be staged in February throughout Milan Trend Week, deliberate to run Feb. 20 to 26. 

“Creativeness is a land of infinite alternatives and in February we are going to seize them by bringing collectively our female and male universes in a novel narrative that may convey the model’s codes in all their unifying power,” stated Marco De Vincenzo, who took the artistic helm of Etro’s ladies’s, males’s and residential traces greater than a yr in the past. 

That doesn’t imply the style home will keep on the sidelines in the course of the metropolis’s males’s vogue week, which can run from Jan. 12 to 16.

On Jan. 14, Etro will mark the debut of its new males’s tailoring assortment, unveiling its first retailer completely devoted to the road and the made-to-order service. Whereas particulars are nonetheless underneath wraps, the brand new unit opening in By way of Montenapoleone will coincide with the presentation of the gathering to pick out worldwide consumers at Etro’s headquarters.

De Vincenzo made his males’s debut for the model final January with a robust fall 2023 assortment that already confirmed a penchant for groovy tailoring minimize in ‘70s-inspired elongated silhouettes and wavy velvet fits spotlighting the model’s textile heritage. Different choices, akin to tuxedo pants delicately embroidered with flowers on the waist, had been paired with examine shirts for outfits that evoked Etro’s DNA with out the necessity for literal references.

“In relation to menswear, all it takes are a number of components to make a garment shine.…And it actually takes little to show one thing into ‘Etro’: You set collectively an embroidery and the fitting print and the model is there, it speaks for itself. It’s just a little bit like magic,” De Vincenzo stated on the time.

That effort was adopted by a youthful spring 2024 lineup, imbued with extra relaxed sartorial choices, together with fits pairing maxi vests with fluid pants and oversize blazer jackets coming with roomy below-the-knee shorts.