For Sports Fans And Athletes, On-Demand Apparel Production Captures That Winning Feeling
I recently spoke to a customer and friend, Peter Mendez, co-owner of Long Island, New York-based Mendez Printing, a family-run business using digital direct-to-garment (DTG) print technology to create graphically unlimited apparel for schools, sports teams, hospitals, businesses, and other organizations in his community. Like a growing number of Americans, he’s a big soccer fan, and couldn’t help but notice the role of championship merchandise in major events like the recent World Cup.
“We’ve all seen World Series winners, Super Bowl winners, and most recently Argentina hoisting the World Cup in Qatar, and almost like magic, the winner brandishes custom-printed garments after their victory,” said Peter. “On-demand DTG printing offers the speed and versatility to take full advantage of this opportunity, both on and off the field. It’s flexible and doesn’t require minimum quantities. The next World Cup will be here, and the final game played at MetLife Stadium—in New Jersey, a mere 33 miles from our shop. Imagine the logistics of printing gear for competing teams on fanwear or fashion with sustainable, industrial fabrics.
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