Oceania’s digital textile printer market will grow at a rapid rate between 2023 and 2030, with a CAGR estimated to be 4.3%. By 2033, its value will likely exceed $150 million. By 2023 the market is expected to reach a value of approximately US$ 98,4 million.
Future Market Insights projects that the expansion of e-commerce will increase demand for digital printing in Oceania. E-commerce allows small and medium textile producers to easily reach a large consumer base.
E-commerce distribution has been most beneficial to people who live in rural or underserved regions. On-demand printing is becoming more popular, and digital textile print technologies can fill this demand.
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Textile industry customization and personalization has been boosted by e-commerce. The internet has made it easier for users to access more options.
The modern consumer prefers specialized, personalized products that can be produced using flexible digital textile print techniques.
As consumers become more conscious of the impact their purchases have on the environment, e-commerce websites are driving demand for sustainable textiles.
It is now a standard in the industry to use less water, and reduce energy and chemicals. Digital textile printing is therefore more environmentally friendly than conventional textile printing.
Due to stiff competition on this market, the demand for affordable and versatile printing options is increasing. Small and medium-sized companies have been encouraged to adopt digital textile print technology at a rapid pace. The trend is expected continue and will drive the market over the forecast period.
Oceania Digital Textile Printers: Market Study Key Takeaways
- Oceania’s digital textile printer market is expected to reach a value of US$ 98.4 millions By the end of 2023.
- The market size is expected to be approximately US$ 150 Million By the end 2023-2033 of the forecast period.
- You can also find out more about the following: CAGR For the period 2023-2033, it is estimated that the market will be at 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million Between 2023 and 2033.
- Australia is expected to be the biggest market in Oceania for digital textile printers, with a market value of US$ 71.6 Million In 2023.
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“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. The use of eco-friendly inks and direct to fabric printing technology have allowed for the printing of textiles at an affordable cost and of high quality. As ecommerce distribution options expand, the need for digital textile print is also growing. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Digital Textile Printing Market Landscape: A Competitive Landscape
Oceania’s digital textile market is marked by players who adopt a variety of strategies to stay competitive. While consolidation is the main strategy, there are many other strategies like acquisitions mergers and new product innovations.
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. Digital textile printing is fragmented in Oceania and Tier 1 companies hold 20-25% of the market.
You can, for example,
- In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
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Oceania Digital Textile Printers Market by Category
By Printer Type
- Direct to Garment Printer
- Direct to fabric (DTF), Printer
Substrate
- Cotton
- Silk
- Rayon
- Linen
- The use of Polyester
- Polyamide
- Wool
- Other Substrates
By Ink Type
- Reactive
- Acid
- Disperse
- Pigment
By Printer Type:
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Manufacturers Direct Sales
- Distributors/ Suppliers
- Buy it Now
- E-Commerce
By End Use
- Clothing & Apparels
- T-shirts
- Pants
- Leggings
- Caps
- Sweatshirts
- Hoodies
- Shorts
- Golf shirts
- Others (Jackets, Tie, etc.)
- Household
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- Technical Textiles
- Others (Flags & Banners)
By Country
- Australia
- New Zealand
- Papua New Guinea
- Fiji
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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. The report reveals the opportunities for market growth by segment based on Source, Application and Sales Channel over the next 10 years.
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