Private hygiene model Pee Secure has launched a 360-degree advertising and marketing marketing campaign for its disposable interval panty. Since April 2024, as per the corporate, it has offered practically a million items, attaining a forty five% repeat buy fee on its web site.
The disposable interval panty options 360-degree protection, delicate materials, a cosy match, and straightforward disposal. Reportedly, the product is experiencing a month-on-month progress fee of 20-25% on fast commerce channels.
The advertising and marketing marketing campaign contains focused billboards in areas comparable to Cuffe Parade, Kamala Mills, and Powai, reaching roughly 40,000-50,000 working professionals. Moreover, radio advertisements on Radio Metropolis and Fever FM intention to attach with 1.8 million and a couple of million listeners, respectively.
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“At Pee Secure, we consider in empowering each particular person to embrace their menstrual cycles with confidence and luxury. By our 360-degree marketing campaign, we intention to normalize interval care and have fun the varied decisions out there to menstruators at this time. Our interval panties present freedom and peace of thoughts, whereas our numerous vary of interval care merchandise present menstruators a variety of decisions that prioritize their consolation and life-style” Vikas Bagaria, founder, Pee Secure, mentioned.
Pee Secure’s promoting initiatives search to shift societal perceptions round menstruation. The model beforehand promoted an identical theme in its marketing campaign titled ‘A period-friendly world.’
Based in 2013 by Srijana Bagaria and Vikas Bagaria, Pee Secure was launched underneath Redcliffe Hygiene Personal Restricted in 2017. The corporate has expanded its product choices to incorporate female hygiene, males’s hygiene, grooming, and sexual wellness merchandise, with a presence in over 25,000 retail places throughout greater than 100 cities in India. Pee Secure additionally exports to 23 international locations and is out there on main e-commerce platforms.
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