Perfect Moment Teams with DL1961 for Sustainable Denim Skiwear Capsule – WWD

Excellent Second, the London-based skiwear model, has teamed with New York-based sustainable denim label DL1961 to create a capsule assortment for vacation, launching Wednesday.

The six-piece assortment consists of puffer jackets, ski pants and Excellent Second’s all-in-one jumpsuit rendered in DL1961’s sustainable denim. The gathering has Excellent Second’s signature houndstooth patterns and star motifs.

Costs vary from $570 to $1,150, and the capsule is accessible at,, and

A marketing campaign picture from the Excellent Second x DL1961 capsule.

“Making a denim material that’s sustainable, water-resistant and practical sufficient to ski in was one-half of the problem,” mentioned Sarah Ahmed, inventive director of DL1961. “The opposite was establishing that denim in a light-weight down-based ski match that represented the impeccable PM (Excellent Second) aesthetic. Via a rigorous sampling and testing course of and really collaborative effort, we actually really feel that we introduced Jane’s imaginative and prescient to lifetime of bringing denim again to the slopes,” she mentioned, referring to Jane Gottschalk, inventive director of Excellent Second. “We wish to suppose that, in contrast to the ’80s denim that dominated the slopes, this capsule is each modern and practical and represents the efficiency and magnificence that PM (Excellent Second) and DL (DL1961) are recognized for.”

A glance from Excellent Second x DL 1961 advert marketing campaign.

Excellent Second, which this summer time obtained vital funding from movie star couple Nick Jonas and Priyanka Chopra-Jonas, as reported, started as a luxurious skiwear model and has since expanded into classes together with surf and way of life. The collaboration is anticipated to supply prospects with vogue on the slopes with out compromising practicality or performance.

“Once I was a teenaged snowboarding obsessive rising up in Switzerland, all of the cool youngsters who might ski rather well skied in denim,” Gottschalk mentioned. “I’ve all the time needed to deliver denim again to the slopes with Excellent Second, nevertheless it’s needed to be earth-friendly. Once I met the founders of DL1961 and discovered about their unimaginable vertically built-in expertise, I knew we had discovered the best companion to assist us deliver denim again to the slopes in a means that was sustainable, and that may hold our prospects heat and dry on the similar time. Matching our experience in efficiency sportswear with DL1961’s in depth denim innovation has created a collaboration that’s set to maneuver the needle this winter — and make a mode assertion within the course of,” she mentioned.

Requested if this was an ongoing collaboration, Ahmed mentioned, “This debut ski assortment helped us perceive what our capability actually is in terms of denim innovation. We satisfaction ourselves on being on the intersection of innovation, sustainability and magnificence; this collaboration embodies that. Nevertheless, getting right here from a technical standpoint wasn’t straightforward, however we’re pleased with the place we ended up. We’re excited to see the response from the viewers and hopefully proceed to collaborate with Excellent Second sooner or later in each surf and ski.”

Acknowledging that DL1961 is as a lot a expertise as a denim firm, Ahmed mentioned the items can positively be worn for snowboarding. All six items are water-resistant, heat and include Excellent Second’s signature ski requirements akin to goggle garments, snow skirts and carry ticket pockets. “The water resistance comes from an ultra-light wax coating. It’s barely noticeable however helps the water slide proper off so you’ll be able to fall within the snow however nonetheless look stylish. The puffers are full of responsibility-sourced Allied down, and the pants and ski fits are lined with thermal fleece,” she mentioned.

She mentioned all six items are made with recycled cotton from their partnership with Get well, a supplies sciences firm. Each bit incorporates not less than 20 % Get well recycled cotton. As well as, every part was made in DL1961’s facility, which makes use of solar energy, clear dyes and waterless laser and ozone applied sciences to create patterns and particulars.

The capsule can be accompanied by an advert marketing campaign, shot by Petros, which is able to run on each manufacturers’ e-commerce web sites and social media channels.

Excellent Second began in Chamonix, France, and relocated to London. It’s recognized for its brightly coloured, striped or star-print skiwear, promoting retailers akin to Internet-a-porter, Mytheresa and Farfetch. It was initially created for excessive sports activities racers earlier than transferring into the style enviornment.

DL1961 is a household owned model which oversees your complete course of from fiber to completed garment and is a pacesetter in material and sustainability applied sciences, making denim for girls, males, youngsters and pets.