US’ Fiery publicly debuts at ISA Sign Expo 2023

Fiery, a US-based company that provides digital front ends (DFEs), and associated workflow automation solutions for the industrial print market, will be exhibiting at the International Sign Association’s (ISA) Sign Expo International. It runs from April 14th to April 14th, 2023 at Mandalay Bay Convention Center, Las Vegas. Fiery can be found at the show in Stand 838. ISA represents Fiery’s public debut as an independent company following its separation from former parent company Electronics for Imaging (EFI).

Fiery Digital Factory Apparel and several of its Partners will be exhibiting the latest in large format production technology and specialty printing applications at ISA. Fiery Digital Factory Apparel and Brother DTG are two examples. They focus on the high quality results of professional grade direct to garment (DTG), specialty printing with the Brother GTX. Fiery Digital Factory Direct-to-Film and the All American Print Supply Co focus on quick results and vibrant colours using the Prestige L2 complete DTF system. Fiery EngraveLab and Vision Engravers focus on quick and professional ADA-compliant Braille solutions, Fiery stated in a press release.

Fiery will be showcasing its latest products during the ongoing ISA International Sign Expo International in Las Vegas.
Fiery’s first independent exhibit at an event since it split from Electronics for Imaging.
Fiery will demonstrate its expanded portfolio, including specialty printing applications and large format production at the event.

Fiery Prep–it is the most recent release for print-for–cut preparation. It focuses on all applications, from stickers to large signs. Fiery XF is the latest release of the Roland DG TrueVIS VG3-540. It focuses on high-end colours for display and sign applications.

“We are excited to show our expanded portfolio covering a wide range of digital print and imaging solutions,” said John Henze, Fiery vice president of sales & marketing. “Fiery supports the broadest array of print industry segments, and print technologies including toner and inkjet production printing, wide to superwide format print including vehicle wraps, engraving solutions, and print-for-cut preparation. Fiery DFEs as well as workflow automation solutions increase efficiency in DTG/DTF applications, digital decoration for building materials like ceramic tile, wood, label printing, and other areas. We look forward to sharing ideas and feedback with visitors to our booth who are looking for improved productivity, profitability, and business growth.”

Fiery will also showcase a number its proven workflow automation solutions, including Fiery JobFlow (Fiery IQ), Fiery SignLab (Fiery FilmMaker) and Fiery SignLab (Fiery SignLab).

Fiery JobFlow is a prepress software that automates labour-intensive workflows. It helps increase productivity, minimize touch points, and reduce costs and errors. Fiery IQ is a set of free and paid apps that allows one to connect people and processes with print devices so one can make more data-driven decisions. Fiery SignLab is a revolutionary sign and graphic design platform that makes it possible to produce complex signs. Fiery FilmMaker, a digital frontend for film and inkjet production, is available.

“It’s terrific for us that Fiery now has an even greater variety of print and imaging solutions that we can take to market,” said Thomas Meurers, owner of Ring Grafischer Fachhändler GmbH (RGF)The Association of Specialist Dealers and Consultants. “We, and our reseller network, are delighted to have more offerings from one quality manufacturer who is focused on continuing to enhance its DFE and workflow products. It’s an exciting time for us to be able to help our resellers expand their business in such a logical and secure way.”

Fiery solutions will be demonstrated by ISA partners Direct Color Systems, Stand 4638, which displays Color Byte, their OEM SignLab, and Digital Factory solution for UV-printing; IT Supplies, Stand 231 showing Digital Factory Apparel Epson Edition; Alder Color Solutions stand 3596, which showcases Fiery XF, Fiery Prep–it, and a range Mimaki and Epson printers.

Fibre2Fashion News Desk – NB