Innovative, cost-effective and sustainable solutions for startups on the Epson stand at GITEX Africa

GITEX Africa

GITEX Africa

At the opening of GITEX Africa (, the long-awaited technology event, Epson is on hand with a range of high-performance products, specifically designed for small businesses and startups, offering them reliability, mobility and durability to help them gain in productivity and competitiveness.

The business landscape has changed rapidly in recent years due to technological advancements and an increased awareness of the environment. Startups in Morocco and the North African region have been crucial for the growth of the Moroccan economy.

A recent study by Statista on North African startups shows that they are growing. Morocco alone has registered 61,000 startups, while Tunisia had 18,000 new companies and Algeria had 14,000 in 2023. These data are encouraging, as startups play a major role in the growth of economies.

Businesses have found that technology products are essential to their operations. They can streamline processes, increase productivity and remain competitive on the market. Sustainability has also become a key consideration for business, as it seeks to minimize its environmental impact and align itself with sustainable practices.

You can conduct a survey[1] Epson and Averty Market Research and Intelligence partnered to better understand the needs and challenges of new businesses. They also wanted to provide products and services that would address their evolving needs and promote sustainability.

A large majority (85%) of these startups consider technology crucial to their creation and operation. In response to a question about the importance of sustainability in technology products for startups, 82% of them rated energy savings as important. Two thirds (65%), meanwhile, ranked environmental protection as an area of major concern.

Saving money was important for these startups, but time was the most important factor (85%). It makes sense, given the amount of effort required to launch a new business and the need to make each moment count.

The results of this survey show a high maturity level among the startups that were surveyed. They had assessed the importance and benefits of technology for their business success, and also the role of technology in the development of their strategy.

Helping other companies and individuals to achieve their goals through the support of technology, Epson innovates products to enable time saving, energy saving, cost saving and the reduction of a business’s carbon footprint.

Epson is exhibiting an array of products and technologies tailored for startup businesses in Africa. They are proudly involved in GITEX Africa Supernova Pitch, and will support the winning entries by providing Epson technology solutions.

EcoTank printers

Epson EcoTank offers a print solution that does not require cartridges. Up to 3 years’ worth of ink is included so for businesses conscious of their environmental impact, EcoTanks are a great choice as one ink bottle is equivalent to 79 ink cartridges, saving on plastic waste. You have enough ink right away to print 14,000 pages. That means both money and time are saved as you’re not frequently changing cartridges. The setup is simple, refilling is mess free and it’s reliable too, turning out page after page of quality prints. Epson is number one ink-tank vendor worldwide, selling more than 80 million EcoTanks.

Label printing

Epson’s stand at GITEX Africa will offer a range of solutions for in-house labels. By moving labeling in-house, it allows businesses flexibility – being able to produce labels on demand. This also means less waste, since there is no requirement for a minimum order quantity. This also reduces a company’s carbon footprint as labels do not need to be shipped or stored.

Mobile POS Systems

Mobile point-of-sale printers are ideal for environments that require fast, reliable and simple receipt printing. Mobile point of sale printers are the ideal combination of mobility and reliability. They can be used by a variety of businesses, and are not limited to a specific location. For example, food trucks or market places could function as businesses.

Fabric printers

Epson provides a range of Direct to Garment (DTG), ideal for printing fabric items such as t-shirts or polo shirt. It means a faster and higher-quality printing with less intervention, as well as the flexibility to create your own design.

Compact photo printer

SureLab SL D1000 Compact Photo Printers are duplex capable for flexible production in commercial applications. The series is designed for photo shops, photographers, and businesses who want to offer high-quality prints and a range of products such as personalised photo cards, calendars and photo books. Businesses that could benefit include: photography retail, event and photo box, stationery, hotels, cafés, bars and restaurants.

WorkForce Enterprise AM-C4000

Epson’s new Workforce Enterprise AM Series inkjets are about efficient, sustainable, and heat-free printing. Leveraging Epson’s Heat-Free technology, the new Workforce Enterprise AM-Series completes Epson’s business print portfolio. Epson has added a new inkjet business line-up that offers print speeds from 40-60ppm.

These products have a small footprint and are lightweight, which reduces the resources needed for production and shipment. High yield cartridges reduce material consumption, shipping, end-of-use management, and storage of consumables. They also reduce downtime due to routine maintenance.

Inkjet printers can reduce energy consumption by up to 90% compared to laser printers.


[1]Research conducted by Averty Market Research&Intelligence on behalf of Epson Europe. In May 2023 600 new entrepreneurs in Algeria, Morocco, and Tunisia have been interviewed.

Distributed by APO Group for GITEX Africa.

Don’t miss the opportunity! Epson Solutions at GITEX Africa: Discover them!
From May 31 until June 2, 2023
Hall 3, Stand 3C-20
Place Bab Jdid, Boulevard Al Yarmouk – Marrakech (opposite Mamounia Hotel)

Media Contact :
Siham Zouggarh
Email :
Tél. : +212 663 552 985

Epson – About Epson
Epson, a leading global technology company, is dedicated to helping communities thrive by using its compact, precision, and efficient technologies, as well as digital technologies, to connect people, objects, and information. The company focuses on solving social issues by introducing innovations in the areas of home and office print, industrial and commercial printing, manufacturing, lifestyle, and visual arts. Epson will achieve carbon neutrality and eliminate the use of underground resources, such as oil or metals, by 2050.

The worldwide Epson Group, led by Japan’s Seiko Epson Corporation generates sales of approximately JPY 1 trillion annually.

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