ATLANTA, Dec. 5, 2023 /PRNewswire/ — The PRINTING United Expo, an annual gathering that unites all the print business, as soon as once more captivated attendees with its dynamic occasion in 2023. Constructing on the success of the 2022 present, which set data for attendance, the organizers launched into an formidable omnichannel advertising and marketing marketing campaign to additional interact the group. The mixing of the DirectMail2.0 omnichannel digitally enhanced junk mail advertising and marketing platform proved to be a game-changer, leading to a staggering 32 impressions per piece and a formidable 5.76% engagement price.
The meticulously executed marketing campaign comprised two drops, totaling 232,741 mail items, and spanned 60 days of omnichannel enhancement, that includes progressive instruments akin to SocialMatch, Mail Monitoring, Knowledgeable Supply®, On-line Observe-Up, Social Media Observe-Up, and LEADMatch.
The omnichannel advertising and marketing marketing campaign surpassed all expectations, with over 28,000 registered printing business professionals from varied printing segments—a formidable 7% development in on-site attendance in comparison with the earlier yr. Key outcomes and impacts embrace:
First-Time Attendees: A notable 60% of attendees had been first-timers, showcasing the Expo’s rising enchantment to new business members.
Buying Authority: Over 88% of attendees held buying authority or affect, indicating a extremely influential and decision-making viewers.
World Attain: Attendees from over 115 international locations, together with representatives from each U.S. state and territory, demonstrated the Expo’s widespread worldwide participation.
Exhibitor Progress: The occasion hosted 810 exhibitors, marking a exceptional 16% development in comparison with the earlier yr.
Exhibitor Satisfaction: Exhibitors reported elevated sales space visitors, extra leads generated, and a lift in gross sales, underscoring the marketing campaign’s optimistic influence on enterprise outcomes.
DirectMail2.0 Efficiency: A exceptional 23% year-over-year enhance in adverts displayed by means of DirectMail2.0 resulted in a big 39% surge in engagement, highlighting the platform’s effectiveness.
Mark J Subers, President of Occasions and Expositions at PRINTING United Alliance, expressed his satisfaction with the marketing campaign’s final result, stating: “We’re very happy to have continued our relationship with DirectMail2.0 in help of PRINTING United Expo in 2023. Their platform performed a big function in enhancing our junk mail campaigns, permitting us to exceed our efficiency targets. The staff at DirectMail2.0 are true junk mail professionals that perceive the significance of this channel – plus they’re actually a pleasure to work with.”
The PRINTING United Expo 2023 stands as a testomony to the ability of strategic omnichannel advertising and marketing in elevating business occasions, fostering international connections, and driving substantial enterprise outcomes.
For media inquiries, please contact:
Brad Kugler
CEO/Co-Founder, DirectMail2.0
[email protected]
800-956-4129
About PRINTING United Alliance:
PRINTING United Alliance is a commerce affiliation constructed by and for printers and professionals within the industrial, graphic, garment, textile, electronics, packaging and industrial printing markets. Alliance members develop their companies by means of connections, assets, content material and schooling.
About DirectMail2.0:
DirectMail2.0 is a advertising and marketing automation platform that lifts junk mail response charges 23 to 46 p.c by means of omnichannel advertising and marketing. Fourteen built-in digital applied sciences mix seamlessly with the printed piece to extend return on funding, show marketing campaign attribution, and appeal to new print enterprise.
SOURCE DirectMail2.0
