‘Pakistan can increase exports by $6 billion through Amazon’

LAHORE: Amazon is a $600 billion world market and Pakistan can improve its exports by $6 billion even when the nation accomplishes in capturing one % of the e-commerce big market, Asad Shafi, vice chairman of All Pakistan Textile Mills Affiliation (APTMA) stated on Monday.

He was chatting with an e-commerce orientation session organised by APTMA for its members to assist enhance textile exports. Shafi was of the view that Pakistani exporters ought to deal with e-commerce platforms comparable to Amazon to broaden the market and assist enhance the nation’s exports.

“Pakistan can enhance its exports by $6 billion each year in case it avails one % of the worldwide market quantity of $600 billion at Amazon,” he stated. Through the session, chief government officer at MindWhiz Shah Hassan made an in depth presentation to the APTMA members on learn how to utilise worldwide e-commerce platforms.

“China is prime world exporter on the earth by means of e-commerce,” he stated, including that Pakistan was ranked as third topmost nation with highest variety of sellers after the USA and China at Amazon. Main exports of Pakistan that contribute to e-commerce embody textile, leather-based, and sports activities items, chemical compounds, carpets, and rugs, he added.

In keeping with him, the highest vendor on Amazon in 2022 was additionally from Pakistan that generated a income of $650 million. “There may be monumental scope for textile exports from Pakistan within the fields of hosiery, bedding and bathtub, attire, sports activities and outside, and kitchen and eating objects.”

He additionally knowledgeable that there’s a large potential to develop for manufacturers on e-commerce platforms, and defined promoting methods on these platforms.

Hassan stated an final purpose of e-commerce platforms was to construct up manufacturers by way of gross sales, buyer satisfaction, and total efficiency. “Sellers can obtain 46 % revenue margin by promoting their merchandise by means of e-commerce.”

Asad Shafi added that patron-in-chief of APTMA Gohar Ejaz had envisioned utilising

surplus yarn and material valuing about $3 billion in native manufacturing of clothes and different worth added textile merchandise by establishing 1000 garment models every costing $7 million and giving employment to 700 employees.

He continued that the brand new addition of sewing models would have a possible to offer employment to round a million folks and extra exports of $210 billion. “A sewing revolution coupled with regular BMR and enlargement will uplift complete textile exports to $50 billion within the subsequent 5 years,” he envisaged.

The aim of the orientation session was to determine provide chain points, logistic challenges, and a purpose of buyer satisfaction whereas selling e-commerce within the textile business of Pakistan to maximise the nation’s share to the worldwide textile exports, he stated. ATPMA secretary common Raza Baqir prolonged vote of due to the visiting delegation for apprising on the topic.

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