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Kodak helps carry Poor Issues to life
The print and materials producer produced promotional materials for the award-winning movie
Shining a highlight on the trade
Monday, 19 Feb 2024 13:04 GMT
Kodak produced 110,000 postcard units for the launch of the movie within the UK, US, and EMEA markets
Kodak, a world producer of print know-how in addition to superior supplies and chemical compounds, has detailed its work with Searchlight Footage to create vivid promotional postcards for Searchlight’s newest movie Poor Issues.
The movie comes from Yorgos Lanthimos, director of Oscar-winning movie The Favorite, which, like Poor Issues, additionally stars Emma Stone.
In Poor Issues, Emma Stone performs Bella Baxter, a younger lady introduced again to life by the unorthodox scientist Dr Godwin Baxter, performed by Willam Dafoe.
The movie has been nominated for a number of Oscars together with Finest Image and Finest Actress, and gained quite a lot of awards eventually night time’s 2024 BAFTAs together with Main Actress, Manufacturing Design, Costume Design, and Particular Visible Results.
KODAK inkjet printing know-how was mixed with impactful images to showcase the gorgeous imaginative and prescient of the movie whereas additionally showcasing the standard and productiveness advantages of the KODAK PROSPER ULTRA 520 Press.
Poor Issues was shot on a mixture of KODAK EKTACHROME, VISION3 500T, and EASTMAN DOUBLE-X Black & White 35mm movie shares. This alternative was made because of the distinctive and creative imaginative and prescient of the movie.
Postcards being printed on the KODAK PROSPER ULTRA 520 Press
The postcard assortment made alongside the movie’s promotional marketing campaign supplied a visible memento for followers, showcasing daring photographs captured on KODAK PROFESSIONAL PORTRA 400 Movie by Lanthimos and famend photographer Atsushi Nishijima.
Denisse Goldbarg, chief advertising officer and head of EAMER gross sales at Kodak, says: “The Poor Issues postcard assortment is not only a promotional endeavour; it is a celebration of the craftsmanship and artistry that goes into creating memorable cinematic experiences.
“This joint undertaking has proven that the PROSPER ULTRA 520 Press is ideally suited to effectively producing high-quality, high-ink protection work with brief lead instances.”
In response to Kodak, the postcards have been capable of benefit from the PROSPER ULTRA 520’s capacity to attain offset high quality on coated and shiny papers at speeds of as much as 152mpm.
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