Jonathan Anderson has centered himself as a kind of joker in fashion—someone looking to have fun with clothes and bring joy to those who encounter his designs. J.W. Anderson and Loewe both presented multiple collections in the year 2022. Anderson was able to push the boundaries every season. This entire list could be made up of moments from Anderson’s shows alone, but for now, we’re highlighting one piece from his namesake brand that defined the year.
Anderson’s fall 2022 menswear collection was presented in January with a parade featuring hoop-hemmed jackets and dresses, hooded fur-trimmed Dickies and polo-shirt rompers. The standout, among all of it, however, was a pigeon, carried in many of the models who walked the runway’s palms.
“I wanted an element of something a bit silly in the collection,” Anderson told Harper’s Bazaar At the time. “Fashion has this great way of allowing us to escape reality. Also, pigeons are so inherently unglamorous; it’s funny to turn it into a functional object like a clutch bag that’s typically seen as quite glamorous.”
Anderson clearly hit the nail on the head. The pigeon bag became a cult favorite in the months that followed. It was one of most sought-after pieces of the year. It sold out quickly after it became available online. Soon, Carrie Bradshaw will have it in her hands in the next season of Just like that… “They really are the most successful bird,” Anderson said. Now, they’re his most successful bag.