All the Kardashian & Jenners’ failed product lines before Kim hit it big with SKIMS and Kylie built her cosmetics empire
The Kardashian and Jenner families have been launching new businesses for many years. Many of them failed and were forgotten.
Kim, at 42, had Skims. Kylie, 26 had Kylie Cosmetics. Their famous siblings also ventured into business in various ways.
With the 2007 premiere of Keeping Up With the Kardashians (E!), the Kardashians gained fame.
While the series ended in 2021, the family remains a fixture within pop-culture.
In addition to continuing to appear on television by way of their new series – The Kardashians on Hulu – they’re also business moguls.
However, not all of their ventures were wildly successful.
KUWTK was launched in 1994 with the family as the star, while Kourtney, Khloe and Kim managed DASH, their boutique.
Although one store was successful, it didn’t grow into three.
It was one of many Kardashian-Jenner businesses that went under.
Here’s a look at their failed products or companies.
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The Kardashian sisters teamed up to launch a product called Kardashian Kard – a prepaid MasterCard targeted toward teens.
The business was unveiled in 2010 and faced immediate backlash.
Although the card provided easy access to money in predetermined amounts for youngsters, it also came with hidden fees that shocked critics as well as would-be users.
The card cost between $60 and $100 just to activate, according to Business Insider, which called the figure “unprecedented” and the product “perhaps the worst credit card ever.”
A monthly fee of $8 was added, and replacing a credit card would cost $25.
Cancelling an account can cost as much as $6
The sisters were SUED by their partner company Mobile Resource Card for $75 million with mom Kris Jenner, 66, named in the “alleged breach of contract” but the case was dismissed, per The Hollywood Reporter.
The bank ended up reimbursing customers, the Kardashians lost money and the card was terminated after one month, per CNN.
Sears and The Kardashians have teamed up to launch the clothing line Kardashian Kollection. It is only available at the store.
Initial forecasts suggested the brand would generate $200 to $300M a year, per Fortune, with the items soon sold at 400 stores.
Unfortunately for the famous family, that same year, the family was slammed for allegedly manufacturing some of their products in foreign sweatshops, where the workers were allegedly mistreated.
“The Kardashians are in bed with some pretty bad people,” Charles Kernaghan, the executive director of the Institute for Global Labour and Human Rights, said at the time, per RadarOnline.
Li Qiang, the executive director of China Labor Watch, spoke to Radar about the alleged “human rights abuses” taking place: “People like the Kardashians are producing their products in China … since the labor cost is so low compared to the United States and other countries,” he said.
Radar claims that workers lived in filthy factory-run dormitories smelling of sewage and worked up to 84 hours over seven-day workweeks.
Fortune reports that the collection was pulled in 2015. However, people were able to review it and rip it.
The Wall Street Journal’s fashion reporter said that the leopard V-neck dress was included in the range. “The print looked rubber-stamped and the fabric was full static.” It had the appearance of a cheap Halloween costume.
In 2012, Khroma beauty was founded by the Kardashian sisters.
However, the brand appeared doomed right from the beginning.
Khloe, Kourtney and Kim were sued numerous times over Khroma Beauty.
According to The Hollywood Reporter, Kroma EU sued them in 2014 alleging they had violated their rights.
A federal judge in Florida dismissed the lawsuit in August 2017.
Kroma EU was not able to enforce the Kroma trademark as a result of By Lee Tillett being the owner.
Kroma EU’s right to exist was granted in Europe but kept in the United States.
Tillett and the Kardashians had a dispute over Boldface Licensing.
Kardashian Beauty was designed to take over where Khroma beauty fell short.
Although it was not unpopular, it did not gain the same traction as the famous family hoped.
Cheat Sheet received this insider’s description: “It was almost like a drugstore brand. The line wasn’t appealing to serious beauty enthusiasts.
“Kylie Cosmetics and KKW had the same industry respect as Kardashian Beauty, even though some of their products were cult-like in popularity.”
Kardashian Kolors was created when the Kardashians joined forces with OPI.
The nail polish collection featured a variety of colors and cute names that were linked to the family like “Kourtis is Red-Y For a Pedi”, “Listen to your Momager!”
Unfortunately, the range didn’t go as planned.
Kim’s first venture into the fragrance industry was with the launch Glam.
CapitalFM described the fragrance as “a captivating scent that inspires confidence strength and of course glamour.”
Although the fragrance was not long-lived Kim tried to make it big with other scents over the years.
KENDALL & KYLIE’S BOOKS
Kendall and Kylie are now moguls, but they were not successful in their ventures before.
The two authors gave literature another chance and published Rebels: City of Indra The Stories of Lex & Livia, a dystopic young adult novel.
Kendall and Kylie were not awarded any literary prizes in their pursuit, and did not release any additional books.
KENDALL + KYLIE
Kendall + Kylie’s brand continues to be in operation, but it hasn’t been without its problems.
The brand was accused of failing to pay workers in Bangladesh due to the coronavirus pandemic – claims the company hit back at.
Remake published an article about the drama that reported that Global Brands Group (GBG), had “refused” to pay its suppliers for orders made in February or March due to a drop of sales following the coronavirus epidemic.
Social media reacted to the brand’s claims, declaring that they were “untrue”, and adding that GBG doesn’t own it.
“We would like address the unfortunate and inaccurate rumor Global Brands Group controls Kendall + Kylie, and that we have neglected pay factory workers in Bangladesh because of the COVID-19 epidemic,” said the statement.
This is false. GBG does not own the Kendall + Kylie brand. Although the brand has had a relationship with CAA-GBG in the previous, it is not currently associated with GBG.
The statement concluded with the following: “We recognize these are difficult times for the fashion sector and garment workers as such, and we continue support all of our factories partners who produce our products.” We have never received any concern from factories that produce our products.
Brands are not at peace.
Kendall and Kylie launched a limited-edition 15-piece line of vintage-inspired tees in 2017.
The tops were $125 each. This was only one of the many problems fans had with this range.
This collection included a variety of iconic images of late rappers such as Tupac Shakur or Notorious B.I.G. Kendall + Kylie logos are superimposed with photos of their faces.
“So who’s going to start flaming Kendall or Kylie for putting their trash initials on Tupac’s face?””, wrote one Twitter user.
Biggie’s mother even attacked their line of Rap Vs. Rock tees. (Bands like The Doors also made the print).
“I am not sure who told @kyliejenner and @kendalljenner that they had the right to do this,” the late rapper’s mother captioned a photo on Instagram, adding,
“The disrespect of these girls to not even reach out to me or anyone connected to the estate baffles me.
I don’t know why they feel they have the ability to profit from the deaths 2pac and Christopher in order to sell a shirt. This is exploitation at its worst!!”
Not only are the women in the family moguls.
Rob Kardashian got into business by starting a hosiery line called Arthur George.
Despite its family’s fame, the brand was unable to succeed and is still very obscure to shoppers.
Cosmopolitan reported on the brand’s problems in 2018 due to Rob’s legal fight with Blac Chyna.
According to the outlet, he was reportedly $300K indebted and was forced by creditors to sell half his company to maintain its financial viability.
However, Court documents may paint a different picture.
They claim Kris “infused the company with capital…and she gained a 50% stake in the company from her infusion.”
Kardashian Glow, a tanning cream brand owned by Kim Kardashian, has been discontinued.
The brand offered a range of lotions with varying shades.
Although bottles of the product can still be purchased on sites such as Amazon and eBay that are second-hand, the family doesn’t sell them.