(NewsNation) — The party’s over, the cakes, cookies and candies have been gobbled and now comes the question: what to do with the gift you received but really didn’t want?
Inmar, a marketing data company, estimates that about a third of retailers expect to have between 11% and 20% of their holiday merchandise returned. According to some estimates, the total value of all returned gifts could be as high as $170 billion.
Chanda Torrey of Gifter World says she tries to curate gift lists on her website so you’re able to find the perfect presents for even the pickiest people. She suggests that you read the fine print if you have to return your purchase.
“It’s important. Some places have like a month, some places say three weeks, some places say six months, and they’re all different,” Torrey said. “So, make sure you know what the time difference is.”
Returns will also rise as 33% of retailers report an increase in holiday sales. That’s where the company Newmine comes in.
CEO Navjit Bhasin explained how artificial Intelligence helps retailers reduce return rates. Returns and brand loyalty are affected by mistakes made in merchandise, such as sending a rose-colored item instead of a black one.
“The best return is the one but it does not have to happen,” Bhasin said. “The moment a consumer like you and I decide we’re going to return this product, the margin is gone. And then the retailers struggle to say, ‘Hey, how do I cost efficiently get the product back into my supply chain? How can I make it work again? How do I dispose of it?’”
Retailers believe that 10% of all returns are fraudulent. The number one fraud is wardrobing, which refers to the return of used and non-defective merchandise.
Still, many never return gifts even if they don’t like them.
“I am not a big fan of returning,” Torrey said. “In fact, I have bought shoes, got home and discovered that I had two left shoes and was too embarrassed to return them and I’ve done that twice.”
According to a recent survey, six out of ten retailers will enforce stricter returns policies in the new year.
Bhasin suggests considering the environmental impacts of ordering multiple sizes and returning those that don’t fit. For a better experience, reach out to online retailers for more information about sizing and color details.
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