Shyam Steel launches new TVC featuring Virat Kohli and Anushka Sharma

One of the leading TMT bar producers in India, Shyam Steel has unveiled its new advertising campaign featuring the Indian cricketer, Virat Kohli, and his wife, the Bollywood actor, Anushka Sharma. The ‘Hamesha Ke Liye Strong’ campaign of Shyam Steel is being continued in the latest TVC.

This campaign aims to convey the brand message that Shyam Steel Flexi StrongTM TMT bars are an excellent example how strength and flexibility can create strong relationships. Rediffusion Brand Solutions Pvt. Cornerstone Productions and Ltd. worked together to develop this TVC.

The relationship’s basis is kept solid by the combination of power and flexibility, which is also a part of Shyam Steel’s basic corporate philosophy. This idea is further reinforced by the TVC, which states that Shyam Steel Flexi strong TMT bars will make your dream home stronger and more flexible. This is the third TV commercial, in keeping with Hamesha Ke Liye Strong.

The TVC campaign shows Virat Kohli, Anushka Sharma and their fun evening on a winter night. Virat lends Anushka a jacket to keep her warm in the cold, but she soon notices that Virat is also feeling cold. They decide to separate the jacket. This represents the adaptability and mutual understanding that enhance a relationship’s basis. Homes built with Shyam Steel Flexistrong TMT bars are similar. They have a stronger foundation and are more resilient.

Lalit Beriwala, Director, Shyam Steel, said, ” The campaign narrative embodies the principle of what Shyam Steel stands as a brand with strength and flexibility at its core. Our close relationship with our family at home is the foundation of this strong foundation. The previous TVC’s were also very well received by the audience and the star power of Virat Kohli and Anushka Sharma will help us to establish a strong connect amongst our target group.”

Rediffusion Brand Solutions Pvt. Ltd., said, “The film narrates the story of simple everyday situations to highlight how flexibility in relationships keep the bond strong over years. Virat Kohli and Anushka Sharma add their own charm and star power that helps to connect with the audience till the last mile.”

The TVC campaign will be promoted using an all-encompassing strategy. The TVC will be promoted online and on TV and cinemas across news, entertainment and GEC channels. To continue communication throughout the current fiscal, a print campaign and an outdoor campaign will be next.