Oh summer! The sun, the beach, the sand, dinners by the water and… advertising campaigns. You can find them everywhere. On walls, on bus stops and Morris columns. Even the virtual canvas. Fashion houses are always inventive when revealing their latest campaigns to the public and to potential buyers. Luxus Plus has compiled a list of the most successful fashion campaigns from the summer.
A habit, distraction or reminder of consumption? Advertisement campaignsWe love them just as much as they hate us.
Fashion houses compete to create the best frozen images of the season. Discover now Five Houses who have delivered successful advertising campaignsThe art and fashion worlds are in constant flux.
Chanel: Lazing on the Beach
Chanel Unveiling its new summer campaign named Chanel Coco Beach – 2023 We would love to take a flight to the beach as an ode of relaxation after viewing the photos. Theo Wenner photographed Vivienne in a series.
The House chose to shoot this collection in the Hamptons, a region not far from New York. It features timeless colors such as black, white and pink. The collection includes swimwear, dresses in lightweight fabrics, sandals, and accessories like hats, handbags, and beach towels.
Some pieces feature the iconic Maison-Chanel print. Swimwear and jewelry are also reminiscent of 90s fashion.
Stella McCartney: straw boots and stilettos
Stella McCartney’s spring/summer campaign This slogan was created by Japanese artist Yoshitomo Narama.: “Change the Past“. The environment and animals are more important than the clothes, or even the models.
Stella McCartney, designer of the same name. I am a big fan of animal rights, and has even made ecology and their protection its raison d’être. All of its collections do not contain animal skins. The company has formed alliances with numerous associations and even created a material innovative to replace leather that is based on mushrooms.
The campaign, which was centered around our sheep, took place in Santa Clarita Animal Sanctuary.
This does not include exotic skins, leather and furReady-to-wear is made from materials that are 91% environmentally friendly. It is also includes the world’s first premium garment made from regenerative cotton from Stella McCartney’s SOKTAS Project in Turkey
Madelyn Cline is an American actress and animal activist.
In addition, this initiative is also supported by activities in the brand’s stores around the world.
Marni: A (color) 180° turn
The Italian fashion house Marni You can learn more about this by clicking here. No vacancy Inn collaborated with sportswear brand No vacancy InnFor a colorful and trendy capsule collection for spring/summer.
The collection is brought to life by the Campaign against acid and psychedelics Photographed on the beaches of Accra in Ghana’s capital, Accra is the Ghanaian artist Derrick Ofosu Boateng.
The collection includes shoes, accessories and ready-to-wear for both men and women. Bikini tops and cardigans are splashed with vibrant colors to highlight kaleidoscopic prints. These can be palm trees, stars, or clouds. You can also find mesh with crochet skirts or shorts as well as accessories like bags.
The collection is sold worldwide in both stores and online. With just three clicks on the computer or in-store, you can instantly add some color to your photos and life!
Casablanca: the future is here.
The creative director of the Casablanca brand, Charaf Tajer, offers a AI campaign that is futuristic, colorful, and based entirely on AI. Luke Nugent, a British photographer and visual artist, was enlisted to help him highlight the collection.
This is the first time that the brand has taken a virtual dip in fashion. Retro-futuristic Campaign The cheapest way to buy a car is by using the Future Optimisto collection.
Luke Nugent is a specialist in AI-generated imagery. He was an integral part of the team that worked with Charaf Tajer to make this campaign a reality.
The collection It is based on both the past and future. The virtual models wear clothes that are inspired by western fashion. They look very real, but they’re not. Surrounded by South American-inspired buildings, the virtual models wear clothes inspired by western fashion.
The brand and team behind this campaign have created a journey of images that you can enjoy without needing to travel.
Gucci in clear water
In May of last year, the Italian Double G brand was launched. Gucci Summer Stories campaign. Since the departure from former creative director Alessandro Michele Gucci House has always been renewing. This new summer collection highlights the brand’s most iconic pieces such as The 1961 Jackie Bags and other bags 1955 Horsebit. The capsule offers ready-to wear for women and men, as well as swimwear, shoes, and accessories.
Whoever said summer, also said beach accessories. Gucci Valigeria also offers a Jumbo GG leather tote bag and duffel.
Read also >ADVERTISING AND LUXURY: FIVE UNFORGETTABLE COMMERCIALS
